iQ Street View
Award: Graphite Pencil
Graphite Pencil / Direct / Direct Integrated Campaigns / 2013
The Toyota iQ completed Google Street View in Belgium by filming all the streets Google couldn’t get into. A PR strategy and making-of video led people to our version of the street view site. There people could tag their streets to invite the street view crew. When their street was filmed, a direct mailing was sent to all people living in the street with a promotional message and an invite to check out their street on iQstreetview.be.
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