NRMA Car Creation
Award: Wood Pencil
Wood Pencil / Direct / Direct Integrated Campaigns / 2013
NRMA Insurance discovered that there are thousands of parts on Australian cars that it covers, but its competitors won’t. So many in fact, that you could build an entire working car out of them. So that’s exactly what they did. A car made from over 52 different models and 30,000 parts. A fully integrated campaign launched the idea and NRMA invited people to guide the mechanics building the car by submitting uninsured parts from their own cars. When complete, it was launched like a real car and Top Gear Australia presenter Shane Jacobson gave it a review and took it for a test drive.
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