London 2012 Olympics and Paralympics Opening and Closing Ceremonies – Audience Pixel Content
Award: Graphite Pencil
Graphite Pencil / Digital Design / Digital Design / 2013
We created over 14 hours of moving image content for the London 2012 Olympic and Paralympic Opening and Closing Ceremonies. This was made possible after an intensive period of creative and technical research and development for the 70,500 LED paddles attached to each seat in the Olympic Stadium. The production and implementation required close collaboration with 59 Productions, Treatment Studio and the LOCOG Ceremonies AV team led by Justine Catterall. The resulting immersive experience extended the visual canvas from the field of play up into the stadium audience, making it part of the show and enhancing the broadcast spectacle.
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