The Dove Ad Makeover
Wood Pencil / Digital Advertising / Use of Social Media / 2013
Dove’s mission is to make every woman in the world feel more beautiful, but a study done with the London School of Economics revealed that only four per cent of women describe themselves as beautiful. We discovered women’s insecurities are reinforced by millions of negative online ads that use keywords to specifically target their beauty anxieties. Our solution was the Ad Makeover, a campaign that empowers women to displace negative ads on Facebook with positive messages.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.