Recipe Receipt
Award: Wood Pencil
Wood Pencil / Digital Advertising / Digital Solutions / 2013
Most people still think mayonnaise is only good for sandwiches. And even though Hellmann’s has been successfully teaching new uses to consumers, one challenge still remained: the point of sale. We came up with a digital solution that would inspire shoppers to integrate Hellmann’s mayonnaise into their daily cooking routine. When a consumer buys Hellmann’s at the supermarket, the software in the cash register detects it and starts matching it with other purchased products, printing a personalised recipe on the receipt itself.
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