OREO Daily Twist
Award: Wood Pencil
Wood Pencil / Digital Advertising / Integrated Digital Campaigns / 2013
Born in 1912, Oreo was celebrating its 100th year. The brand had developed a traditional image, which we wanted to rejuvenate. We created 100 ads in 100 days. Each morning we identified trending news stories, gave them a playful Oreo twist and pushed the ad to our social networks. The results: 433 million facebook views with a 280% increase in shares; and 231 million media impressions – making Oreo the brand with the highest buzz increase in 2012 (up 49%).
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