Ray-Ban 75 Years of Legend
Award: Wood Pencil
Wood Pencil / Crafts for Advertising / Photography for Advertising / 2013
Ray-Ban is a brand that believes people should ignore trends and be themselves. The brand’s 75th anniversary was a perfect opportunity to celebrate the timelessness of this belief. The campaign told stories of individuals defining themselves in different time periods throughout Ray-Ban’s storied history: two men proudly showing their affection, dancers breaking free of convention and dresses that were shorter. Love in the midst of chaos, freedom and fun, an unexpected artist; moments in time where people chose to be themselves and never hide. Online we told true stories of real people who conveyed the spirit of our print executions for further engagement.
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