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Truck Driver

Award: Wood Pencil

Wood Pencil / Crafts for Advertising / Photography for Advertising / 2013

The goal of this campaign was to promote Volkswagen Touareg’s Adaptive Cruise Control, a feature that ensures the car automatically stays at a safe distance from the vehicle in front. To show this, the vehicles were represented by their drivers, enacting the possible results of a car crash.

  • Truck Driver