Louis Vuitton – Yayoi Kusama Fine Book 2012
Award: Yellow Pencil
Yellow Pencil / Branding / Brand Expression in Print / 2013
We created this book to celebrate the 2012 collaboration between Louis Vuitton and Japanese artist Yayoi Kusama. The book is inspired by Kusama’s symbolic polka dots that represent the self-obliteration of one’s ego. Aside from silkscreen and die-cut production methods, the three-fold cover uses three different materials, including a paper that resembles the Louis Vuitton paper bag, and also a canvas material. The latter depicts the art canvas that Kusama uses for her drawings.
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