You've Got a Case
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Writing for Film Advertising / 2012
AT&T wanted to help young people prove to their parents that they deserve a new 4G smartphone this holiday season. But kids aren’t always the best at winning arguments. Meet high-powered internet attorney Kent Wesley. Kent thinks you deserve an AT&T 4G smartphone, and he’s here to prove it with ‘You’ve Got a Case’. Using information from your Facebook profile and a panel of ‘experts’, Kent creates a personalised case video, twisting everything about you into a convincing argument for why you deserve a 4G smartphone from AT&T. If you’ve got Kent, you’ve got a case.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.