The Cleaner
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / Cinema Commmercial Campaigns / 2012
The Cleaner is a man who cleans the traces of all-night parties. The first commercial shows a boy waking up at his house after a wild night. Feeling desperate, he phones The Cleaner who arrives promptly, removes all evidence and teaches him to wipe the traces off his body using Axe Shower Gel. The second commercial shows two young office workers calling The Cleaner. They need him to clear the traces of a party they held in the meeting room. On his arrival, The Cleaner not only cleans up but also teaches them how to scrub the remains of glitter from their bodies, leaving them two clean suits to suggest nothing ever happened.
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