Breathe Happy Social Experiment
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / TV Commercial Campaigns / 2012
Experiments were conducted to prove that Febreze could tackle even the toughest odour challenges, no matter what. These real smell experiments were then turned into TV spots. Taken right off the street, participants were blindfolded and exposed to smelly items that had been sprayed with Febreze. They described ‘what they smelled’ and witnessed how effective Febreze is.
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