Famous Pictures
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / TV Commercial Campaigns / 2012
To launch the new Cyber-shot with sweep panorama, we created a campaign that dramatised the true benefit of a camera that allows you to take panoramic pictures. In the ads, we see famous pictures and discover what was going on outside of the frame: funny stories that no one could see because the camera with which the picture was taken was not panoramic. The ads end with the conclusion that stories are better panoramic.
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