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Santec Prison

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / Cinema Commercials 41-60 seconds / 2012

We created a spot in which thieves literally experience how quickly they will end up in jail after being filmed by a Santec security camera. Thieves are shown robbing a house when the image on the CCTV screen freezes and a team of Santec workers enter the room. The scenery is quickly changed around them and, after the last worker leaves, the thieves find themselves trapped in a prison cell. Caught on camera, they can’t escape jail anymore.