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AAAA Auto Repair

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 21-40 seconds / 2012

A mechanic chooses to name his company AAAAAAAAAA Auto Repair, so that he can ‘get an edge’ by being listed first in the phone book. His co-worker informs him that FedEx offers smarter ways to get an edge on the competition.