Daylight Robbery
Award: Graphite Pencil
Graphite Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2012
This press and poster campaign is to announce the launch of the Harvey Nichols summer sale and remind people that they can get their hands on the most gorgeous fashion items at a fraction of their usual price. The campaign shows how getting your hands on those items at sale prices will feel like you’ve committed daylight robbery. It’s a steal! ‘Clown’ and ‘Stocking’ were also selected as single executions in the ‘Poster Advertising/ Free Format’ category.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.