Shout From the Mountain Interactive Campaign
Award: Wood Pencil
Wood Pencil / Direct / Direct Response/Digital / 2012
AT&T needed to give people a personalised and individual way to say ‘I love you’ with its technology on Valentine’s Day. It needed to live up to the brand promise: Rethink Possible. Our solution was to let users literally shout their love from a mountaintop by having a group of very loud mountain men do it for them. Anyone could submit love proclamations through Facebook or Twitter, then see the shouts streamed live on Valentine’s Day. Afterwards, individual clips were posted on the Facebook walls of senders.
-
Video Player is loading.
This is a modal window.
The media could not be loaded, either because the server or network failed or because the format is not supported. -
-
-
-
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.