The Harpic Toilet Confessions
Wood Pencil / Direct / Direct Integrated Campaigns / 2012
To boost sales of Harpic White & Shine, our client gave us the unenviable task of persuading consumers to clean the toilet every day, instead of every week. In research, women told us a simple truth: men make the mess and women clean it up. From this we created Harpic Toilet Confessions, where the men of Australia finally came clean about their toilet crimes. We launched the idea with traditional media and then encouraged men to visit our direct response website and create personalised apologies that were posted on social media and sent via email.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.