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Award: Yellow Pencil

Yellow Pencil / Digital Design / Websites / 2012

Honda Internavi is the world's first car navigation system that recommends routes based on real-time traffic data collected via the 3G network from other Internavi-equipped Honda vehicles across Japan. To achieve understanding of this highly complex system, the real-time information collected by Internavi was simply and beautifully visualised and made available to the public online. User activity is reflected online every time they use Internavi. Furthermore, at events we displayed Internavi’s multiple data feeds simultaneously on six large screens and 12 speakers.