Share a Coke
Award: Wood Pencil
Wood Pencil / Digital Advertising / Digital Solutions & Use of Social Media / 2012
To help Coca-Cola reconnect with Australians, we printed the 150 most popular Australian names on Coke bottles and invited Australians to ‘Share a Coke’, helping people come together with the best conversation starter of all – a first name. In just three months, we saw young adult consumption increase by 7% and Facebook traffic increase by 870%.
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