The Kaiser Chiefs Bespoke Album Creation Experience
Award: Yellow Pencil
Yellow Pencil / Digital Advertising / Digital Solutions & Use of Social Media / 2012
Conversation between Oli, from Wieden+Kennedy, and Ricky, from the Kaiser Chiefs, over fish and chips: ‘Can we make people LOVE albums again?’ ‘Anybody ever done a bespoke one?’ ‘Somebody must have.’ (Check Google.) ‘Nope.’ ‘Well, let’s do that then.’ ‘Let’s write 20 songs and let people pick ten.’ ‘They could make their own artwork.’ ‘What if they could SELL their unique albums?’ ‘People share stuff anyway. Let’s pay them.’ ‘£1 per album.’ ‘We could give them tools to sell it on social media.’ ‘Their own websites.’ ‘Banner ads for their blogs.’ ‘Posters.’ ‘Reward the top sellers.’ ‘Is any of this even possible?’ ‘We’ll need a website.’ ‘Can it look old-fashioned?’ ‘Yes.’ ‘OK.’
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