Be Ridiculously Long Lasting Banner
Award: Wood Pencil
Wood Pencil / Digital Advertising / Digital Advertising / 2012
We created a simple, yet addictive game that challenged people to be as ridiculously long lasting as Stride. Players have to hold their mouse down on a moving red button, while a member of the Stride marketing team moves the button around the frame with increasing speed. While participants muster every ounce of dexterity and concentration to stay on the button, they must also resist rolling off to click on cute cat and baby videos. A combination of challenging game play and silly content got many to spend a ridiculously long time (67 minutes in one case) with a ridiculously long lasting brand.
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