The Keyboard of Isolation
Award: Wood Pencil
Wood Pencil / Branding / Brand Experience & Environments / 2012
Family Care for Grassroots Community wanted to communicate its call for spending less time online and more time with family in a groundbreaking way. So we recorded real scenes in families that had poor relationships due to the overuse of computers. We then made more than 100 figurines crafted in the likeness of these family members, recreating the scenes of their computer addiction. We put these figurines in glass jars arranged in the form of a five-metre-long keyboard. Through the installation we communicated, ‘Less online time and more family time.’
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.