A Picture Speaks a Thousand Words
Award: Yellow Pencil
Yellow Pencil / Writing for Design / Writing for Design / 2011
Tired of receiving predictable direct mail from photographers, we thought it was time for a change. We developed an idea which wouldn’t feature any photographs, just beautiful and engaging descriptions, encouraging the recipient to visit Paul Thompson’s website and discover the pictures described. Each description was exactly 1,000 words and set to exactly the proportions of the original image. The aim was to convey more about Paul’s personality rather than just his work, as the relationship between art director, client and photographer is key. Paul hand delivered the posters, giving him an opportunity to speak to existing and potential clients.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.