Fresh Air
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / TV Commercials over 120 seconds / 2011
Launched globally on April Fool’s Day, this film was made to celebrate the 25th anniversary of the Air shoe. Nike finally revealed the secret behind Nike Air. Nike has been collecting the air of some of the world's top athletes such as Maria Sharapova, Carl Lewis, Sanya Richards, Paula Radcliffe, Brandon Roy, P-Rod, Troy Polamalu and John McEnroe for use inside the trainers. Take care as they may cause excessive performance.
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