Hardchorus
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / TV Commercials 61-120 seconds / 2011
We open with a small group of hardcore football fans, also known as hooligans. Suddenly, one of them starts singing the first words of ‘Truly, Madly, Deeply’ by Savage Garden. Another hooligan joins in, and as the camera pulls out, we see that the whole pub is packed with hooligans. They all sing together with the power of an entire stadium of fans during a football game, turning the cheesy love song into something big, beautiful and romantic. After the last chorus, a super appears: ‘It’s match day. It’s Valentine’s Day. Let your better half know how you feel.’
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.