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Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 21-40 seconds / 2011

Building on the success of ‘The Man Your Man Could Smell Like’, a second round of work was created to continue the story and celebrate what’s possible when a man smells like Old Spice. This effort targeted both men and women, once again touting the manly scents of Old Spice Body Wash.