The Sunday Times Rich List
Award: Yellow Pencil
Yellow Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2011
Published every year by The Sunday Times, ‘The Rich List’ charts the wealth of the richest people in the UK and around the world. A simple poster campaign celebrated their fortunes, playing them off each other to make visually arresting equations that compare their relative wealth. ‘Cowell’ was also nominated as a single execution in Poster Advertising/ Existing Sites.
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