Own Voice
Award: Wood Pencil
Wood Pencil / Mobile Marketing / Mobile Campaigns & Mobile Advertising / 2011
To advertise the sat nav on Nokia phones, we invented a new product feature, called Own Voice, that lets people record the voices of friends and family to be a constantly changing chorus of guides on their Nokia sat nav. Through a mobile app, our website and Facebook, millions invited loved ones to record a few commands. It permanently improved the product experience and helped the brand to live out its motto: Connecting People.
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