Support Scent
Award: Wood Pencil
Wood Pencil / Integrated & Earned Media / Integrated / 2011
Guide Dogs Australia’s sole purpose is ending the isolation that can result from being blind. So when creating support for its cause, we thought it absolutely vital not to exclude the blind. Therefore anything requiring sight, such as ribbons, was considered unacceptable. So we created something that appeals to another sense entirely – smell. A unisex fragrance called Support Scent was born, which actually allows the blind to recognise support around them. Priced at $5, all proceeds from the scent go to the charity. Now a whole new support base for the blind has emerged, with a 33 per cent lift in fundraising upon launch.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.