James Ready Fall Billboard Campaign
Award: Wood Pencil
Wood Pencil / Direct / Direct Response/Press & Poster / 2011
In 2010 James Ready launched a billboard campaign in beer store parking lots to help its loyal drinkers save money for beer. The billboards promoted services like ‘Free stylish haircuts’ and ‘Free semi-professional portraits’. Then, on the specified date, J.R. gave free haircuts to and took free portraits of all those who showed up. The money our drinkers saved on a haircut or a portrait could then be spent on James Ready Beer. Everybody wins and everybody drinks more J.R. Beer.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.