James Ready Billboard Coupons
Award: Graphite Pencil
Graphite Pencil / Direct / Direct Response/Press & Poster / 2011
James Ready is always doing what it can to help people afford beer. This year James Ready invented billboard coupons, a way for people to save money on necessities like food, dry cleaning and grooming, leaving them with more money to buy James Ready beer. By partnering with local retailers we created a programme that allowed people to take a picture of our billboard, show the picture to the corresponding retailer and receive savings on items. Saving money means more beer money! Everyone wins.
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