Mailing with a Novel
Award: Wood Pencil
Wood Pencil / Direct / Direct Mail/Low Volume / 2011
A Platinum Card owner read a novel in a hotel far from home, the last page of which was missing. He called American Express, and after a little while he received the page. To give Gold Card owners a taste of this fantastic service, we have sent them the page from the novel. It is from Daniel Kehlmann’s bestseller ‘Measuring the World’. The last word could not be more fitting: America.
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