Imaginary Musical Instruments
Award: Wood Pencil
Wood Pencil / Direct / Direct Mail/Very Low Volume / 2011
To make Saxsofunny the most well-known sound production company that produces advertising campaigns, we wanted to engage creative people in the market and create buzz. The target was Saxsofunny clients and prospects that had never experienced the company's services. The solution was to create cases for imaginary musical instruments conveying the message ‘we play the sound you need’, and reinforcing the idea that Saxsofunny complies with any client's sound needs. Inside the instrument's case was the company's portfolio, showing its vast experience in advertising campaigns.
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