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Music. See What it's Made of.

Award: Graphite Pencil

Graphite Pencil / Direct / Direct Response/Ambient / 2011

This was a billboard digital installation. A digital panel allowed consumers to choose their favourite stars. They could then see their own images recreated using the artists’ images, enlarged on a big screen. In addition, by pressing a button, consumers could turn the panel into a photo booth, take a picture, and upload it to their Flickr accounts.