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The Brick Thief: A LEGO Short Film

Award: Wood Pencil

Wood Pencil / Digital Advertising / Web Films / 2011

‘The Brick Thief’ unites and excites former LEGO kids to rediscover the brand once their children reach the brick-building age. LEGO CL!CK is devoted to creativity, innovation, and the moment when ideas just CL!CK. The mischievous and moustachioed Brick Thief is a man of good intentions, and an excellent creative problem-solver, if he can just borrow a few of your LEGO bricks. The short film sparks nostalgia by recalling when the art of play fostered our imagination and our knack for invention.