Hardchorus
Award: Wood Pencil
Wood Pencil / Digital Advertising / Web Films / 2011
We open with a small group of hardcore football fans, also known as hooligans. Suddenly, one of them starts singing the first words of ‘Truly, Madly, Deeply’ by Savage Garden. Another hooligan joins in, and as the camera pulls out, we see that the whole pub is packed with hooligans. They all sing together with the power of an entire stadium of fans during a football game, turning the cheesy love song into something big, beautiful and romantic. After the last chorus, a super appears: ‘It’s match day. It’s Valentine’s Day. Let your better half know how you feel’.
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