Dulux Let’s Colour Project
Award: Wood Pencil
Wood Pencil / Digital Advertising / Integrated Digital Campaigns / 2011
Our aim was to get people to think of Dulux as soon as they think of colour. So the ‘Let’s Colour’ project was born. Together with local communities, we painted places in four cities around the world. The events were shot as a brand film where everything we see is real. The project left behind a real transformation. After the first four countries we received thousands of requests from around the world to host events. ‘Let’s Colour’ became an ongoing campaign that positioned Dulux as the colour authority in the paint market.
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