Nostrils / Minds / Plasticine / Playtime
Award: Wood Pencil
Wood Pencil / Art Direction / Art Direction for Press Advertising / 2011
We were asked to come up with a campaign that brought to life the idea that play isn’t just mucking about, but actively helps us to learn. We came up with a series of four print ads that highlight this very thought. Each uses an iconic childhood toy or game, from Meccano to LEGO, alongside headlines that humorously answer the brief. The illustrative style has a beautiful, childlike quality.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.