Bacon / Bolt / Iron
Award: Wood Pencil
Wood Pencil / Writing for Advertising / Press Advertising / 2010
In February 2009 the Honda factory in Swindon stopped its production of cars for four months. Rather than make people redundant, Honda decided to stop making cars and retool the factory, keeping workers in their jobs. In June the factory reopened. We looked back to the past and to how Honda had dealt with situations before. There was a commonly known economical term called ‘The Honda Effect’, meaning the company changes its long term goals in order to deal with current situations. We wanted to tell the story of the reopening and celebrate the effect that a factory like Honda’s has on the local and wider community.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.