Sandals / Middle England / Piers
Award: Yellow Pencil
Yellow Pencil / Writing for Advertising / Poster Advertising / 2010
Our campaign repositioned Dixons.co.uk by persuading people to embrace a smarter way of shopping online. People were cheekily encouraged to make use of the best service freely available on the high street, then find a better price online at Dixons.co.uk. The ads wittily suggested some typical high-street shopping experiences people could try. The sign-off, ‘The last place you want to go’ acted as a polite suggestion of when people should use the site, as well as a self-aware and humorous acknowledgement of the brand’s equivocal reputation as a good place to shop. ‘Sandals’ and ‘Middle England’ were also selected as single executions in the category Writing for Advertising/Press Advertising.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.