Field Generals
Award: Wood Pencil
Wood Pencil / TV & Cinema Crafts / Editing / 2010
In the NBA, every game is a battle of desire and a test of wills. These Jordan athletes (Carmelo Anthony, Rip Hamilton, Joe Johnson and Chris Paul) are the captains and leaders of their respective teams. When they are on the court, part of their responsibility is making sure people understand where they’re going and what’s expected of them. Their teams’ success requires commitment and passion during every possession. The ‘Field Generals’ commercial puts the audience inside one of these games, capturing the intensity of what it’s like to play against the best players in the world.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.