Everything
Award: Graphite Pencil
Graphite Pencil / TV & Cinema Crafts / Editing / 2010
Honda thinks beyond the car market. The company thinks longer term, more broadly, more laterally. They think in more detail, they notice the little things and they have the courage to address the big ones. This bigger, broader thinking means the products get better in little, interesting ways. We needed to wake people up about Honda, to remind them that Honda is an exciting, interesting company – one that society wants to exist. Our challenge was to tell a brand story about Hondaness, about how big and wide Honda thinks, whilst also promoting the Civic brand.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.