Grenade
Award: Wood Pencil
Wood Pencil / TV & Cinema Crafts / Production Design / 2010
For this anti-speeding advert, the thousands of pieces of an exploded car were reassembled and suspended from wire to create an installation that visually demonstrates the impact of a head-on collision at 125 mph. The force is equal to that of 10 grenades exploding. Set to a haunting soundtrack by New Zealand musician SJD and directed by Luke Savage, the TV commercial explores the installation and is shot entirely in-camera using Steadicam.
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