Bring it to Life
Award: Wood Pencil
Wood Pencil / TV & Cinema Crafts / Production Design / 2010
This visually stunning piece for Guinness shows a barren world being transformed by the extraordinary labour of a devoted team of men. A parallel is drawn between bringing the world to life and pouring a pint of Guinness. Taking on the extreme challenge of creating this epic ad, director Johnny Green recruited an elite team including Oscar-winning set designer Grant Major and Oscar-nominated Director of Photography Wally Pfister. Bring it to Life was also selected in Cinematography.
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