Everybody
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2010
This work is a true celebration of Britain’s relationship with McDonald’s today, reminding everyone what they love about the brand. The TV execution is based on observations that everyone can easily relate to. It shows customers from all walks of life popping into the restaurant for a bite to eat at various times of day and night, and highlights how these different people enjoy their experiences. The campaign brings to life the statement ‘there’s a McDonald’s for everyone’.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.