It's Your Call
Award: Graphite Pencil
Graphite Pencil / Radio / Radio Commercials over 30 seconds / 2010
Every intersection is a choice. Stop and wait, or pull out and take a risk. Drivers are familiar with near misses and the odd fender bender at intersections, but most have never considered an intersection crash causing serious injury or even death. We needed to make them appreciate that not only can intersection crashes be far more serious than they realise, but also that it is their call whether they risk serious injury and death, or wait a few more seconds. In this advert, a male narrator begins by describing a simple car journey, but when the car reaches the intersection the narrator branches off into two simultaneous stories.
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