Trillion Dollar Billboard / Trillion Dollar Wallpaper / Cheaper Than Paper / Z$250 000 000
Award: Yellow Pencil
Yellow Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2010
The Zimbabwean Newspaper, forced into exile, was then slapped with a 55% luxury import duty, making it unaffordable for Zimbabweans. The most eloquent symbol of Zimbabwe’s collapse is the Z$ trillion note, which cannot buy anything and certainly not advertising. But it can become the advertising. We turned the money into the medium by printing our messages straight onto it. We made posters, murals and billboards out of the worthless money. Overnight, Zimbabwean banknotes achieved what they’d never been able to buy – advertising coverage. We used Mugabe’s own creation against him. The ‘Cheaper than Paper’ poster was also selected as a single execution in the Pavement Posters category.
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