The 13th Street Cuisine
Award: Wood Pencil
Wood Pencil / Integrated / Integrated / 2010
Calle 13, the suspense and action TV channel, was celebrating its tenth anniversary. It had to be celebrated in a way that was a wink to its regular viewers, and, at the same time, attracted other fans of suspense and action. And so the 13th Street Cuisine was born: a restaurant open to the public for a month, in which the famous chef Darío Barrio together with the agency’s team created a menu full of irony that reflected the channel’s theme of suspense and action. The 13th Street Cuisine was an integrated campaign: an experience, media content, a source of income, and a choice of gastronomic leisure.
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