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Reflection / Cut / Rarity

Award: Wood Pencil

Wood Pencil / Illustration / Graphic Design / 2010

To highlight Chow Tai Fook’s uncompromising standards in diamonds, we created an intricately crafted poster campaign. By getting up close and personal, we revealed in exquisite detail the individual stories behind the cut, the rarity and the reflection of every diamond.

  • Reflection / Cut / Rarity
  • Reflection / Cut / Rarity
  • Reflection / Cut / Rarity
  • Reflection / Cut / Rarity
  • Reflection / Cut / Rarity
  • Reflection / Cut / Rarity
  • Reflection / Cut / Rarity
  • Reflection / Cut / Rarity
  • Reflection / Cut / Rarity